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Main Points: - Facebook has removed the three-second and ten-second options when running a video ad and replaced it with through play or a two-second option. - Through play measures how long viewers watch the video, and Facebook considers 15 seconds as through play.
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How it's calculated. If your video is 15 seconds or shorter, the metric counts when your video was played to completion. For longer videos, this metric counts when someone played at least 15 unique seconds of the video. The video's full length is considered to be at least 97% of the video, as people frequently drop off before the true end of a.
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Starting July 31st, 2019, the 10-second Video Views optimization option will go away entirely and Thru-Play will be the new default option. Facebook will also pause all campaigns still using the 10-second optimization option, so if you have existing video ad campaigns, you'll need to switch over to either ThruPlay or the 2-Second Continuous.
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Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is longer than 15 seconds). The optimization "is available with auction or reach and frequency campaigns."
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Click Create. Select Awareness or Engagement as the objective. Note: For engagement, select On your ad as your conversion location and Video views as your engagement type. At the Ad set level, choose ThruPlay under Performance goal. Finish the steps to create your campaign. Select ThruPlay as the billing option
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Simplifying Video Ad Buying on Facebook. Last September, we introduced ThruPlay to give businesses the ability to optimize and pay only for ads that are watched to completion or for at least 15 seconds, whichever comes first. We also previously offered a 10-second video views optimization solution. Since its introduction, ThruPlay optimization.
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ThruPlay is a video ad optimization and delivery option on Facebook Ads Manager. It is designed to help advertisers optimize their video ad campaigns for completed views, which are video views that last for at least 15 seconds or the duration of the entire video ad if it is shorter than 15 seconds.
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The New (ish) Thruplay option for Facebook Ads Manager is a great adjustment to how FB measures user interaction and charges your ad campaign. You now have o.
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ThruPlay is Facebook's default buying option for video ad campaigns - it puts more emphasis on higher-quality video advertising content and provides greater flexibility in monetising content. Click To Tweet How To Optimize Facebook Video Ad Campaigns For Thruplay
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You MUST understand Facebook ThruPlays— the default optimization for videos. You can see I got 307 ThruPlays for $5.51, which is less than 2 cents each. That means people watched my video (one minute, of course) all the way through or at least 15 seconds. If you're under 5 cents, you're doing great.
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ThruPlay —an optimization option in which advertisers only pay for video ads that are watched to completion, for at least 15 seconds—is now the default optimization for video views campaigns on.
